The concept began at a conference brainstorming session between O'Reilly and MediaLive International in 2004. They believed that after the dot-com bubble bursting in 2001, the web was more important than ever.
In their brainstorming session, they wrote the following list that shows the difference between Web 1.0 and Web 2.0
Web 1.0 --> Web 2.0
DoubleClick --> Google AdSense
Ofoto --> Flickr
Akamai --> BitTorrent
mp3.com --> Napster
Britannica Online --> Wikipedia
personal websites --> blogging
evite --> upcoming.org and EVDB
domain name speculation --> search engine optimization
page views --> cost per click
screen scraping --> web services
publishing --> participation
content management systems --> wikis
directories (taxonomy) --> tagging ("folksonomy")
stickiness --> syndication
O'Reilly believes that "You can visualize Web 2.0 as a set of principles and practices that tie together a veritable solar system of sites that demonstrate some or all of those principles, at a varying distance from that core."
This is a "meme map" of Web 2.0 that was developing during a brainstorm session at a O'Reilly media conference. The map shows that there are many ideas that radiate out from the core of Web 2.0
References
http://oreilly.com/web2/archive/what-is-web-20.html
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